Some quick data cleansing tips
It’s important to recognise and accept that the task of data cleansing will never be 100% complete; there’s a human at the other end of the data who is constantly changing, which means the data will need to, too!
So where to start? We’ve put together some quick tips to help you on your way…
1. Encourage users to leave the database in better state than they found it. If all of your users make at least one small change each time they use it, it will help!
2. Set aside a dedicated ‘Bullhorn hour’ once a week for your users to spend time in the database tidying things up – this can really help establish good processes that can then snowball into the wider company culture.
3. Old data is irrelevant - have the confidence to get rid of it! By removing outdated records you’re improving the quality of your search results. Looking for negative values (such as missing phone numbers or email addresses) or merging duplicates can help you to reduce the amount of unhelpful records in your CRM.