by James Baker, VP Service Delivery at Kyloe Partners
If your Bullhorn data is a bit of a mess, you’re not alone. Every recruitment company I’ve ever worked with - from start-ups to global agencies - has had some kind of “data hygiene” problem. And that’s fine… until you start using Bullhorn Automation.
Because here’s the truth: automation doesn’t fix bad data - it magnifies it.
If your data is incomplete, inconsistent, or outdated, even the best automation can end up making things worse instead of better. Let’s take a look at what happens when you skip the cleanup and dive straight into automating.
Before you automate confidently, you need a clean foundation.
That starts with understanding what’s wrong, fixing it, and putting ongoing processes in place to keep it clean.
Here’s the recipe I usually recommend:
Run a data audit to identify missing fields, outdated information, or duplicates.
Bullhorn Automation can help flag incomplete records - but to actually merge duplicates or clean at scale, you’ll want to use Kyloe DataTools for efficient, mass updates.
You can use automation to make your data cleaner - not just to send messages.
Set up automations to:
This way, your automations don’t just use your data - they actively make it better over time.
Use required fields, validations, and field interactions to make sure new records are entered correctly from day one.
These small rules help maintain accuracy and keep automation running smoothly.
Data hygiene isn’t a one-time cleanup - it’s an ongoing habit.
Schedule regular reviews and use automation to monitor your data quality automatically.
Clean data makes all the difference, just ask Vernovis.
“We needed to clean up a ton of data... we planned to use automation for high-volume outreach to clients and candidates, and their information had to be correct.”
With Kyloe’s Data Hygiene + Bullhorn Automation Package, they cleaned up duplicates, fixed missing details, and standardised key fields before rolling out over 30 automations that now run smoothly and reliably.
Clean data → better automations → stronger relationships. Simple as that.
| Get Ready with a System Taste Test Think your Bullhorn might need a little tidy-up before automating? Start with a System Taste Test. I’ll review how your system is running, highlight what could use a refresh, and show you how to build automations on a cleaner, stronger foundation. |