We ran a survey with Bullhorn EngageX attendees to learn about how duplicates were affecting recruiting and staffing companies - read on to learn more.

How duplicate records are damaging your Bullhorn CRM

Companies often underestimate the negative impacts of having duplicate records in their databases, but they really can have bad knock-on effects.

At Bullhorn EngageX 2021 we ran a survey to find out how duplicate CRM records were affecting recruiting and staffing firms. The responses were fairly consistent across those who participated - check out some of the key results below, and learn more about the ways these duplicates could be impacting your business.
The scale of the problem
  • Eighty percent (80%) of respondents said that duplicate records in their CRM were a real problem for their recruiting and staffing company.
  • The most common type of duplicate records are contacts.

The day to day impacts of duplicate records
  • 48% said that this makes running searches in the CRM difficult
  • 38% said that it made their reporting inaccurate
  • 38% said that they wasted time creating the same contacts over and over

The impacts go far beyond daily annoyances and workarounds though, and can actually damage your business.

We've listed some of the main reasons below that mean duplicate CRM data is a big problem for recruiting and staffing firms, and why you should prioritise ongoing data hygiene!

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Why duplicates are bad for your recruiting and staffing company

Damage to brand reputation

When it comes to communicating with your clients and candidates - either on a 1-1 basis, or using mass marketing, then duplicates can cause confusion and make you look unorganised and unprofessional.

Decisions based on 'bad' data

To create reports that show reliable data you need to make sure your data is in good shape. One of the major things that can impact the quality of your reports is duplicate data!

Wasted time (and money)

Duplicate records make it harder to find, and be confident about, the record that you want. This results in longer communication time with suitable candidates which in turn increases the potential for lost revenue.

Poor email deliverability

By emailing users that aren’t responsive some email providers may push your emails to the spam box. If you have duplicate contact records, you're at a high risk of sending multiple messages to the same person which can really damage your open and click-through rates and in turn, deliverability.

No single client / candidate view

When you have multiple records for the same person, it is difficult to see an accurate picture of your clients and candidates, and their behaviour. With actions being recorded against different records in Bullhorn there is no single source of truth, which makes it challenging to evaluate the status of a client or candidate.

The easiest and fastest way to merge duplicate Bullhorn records

So we know now that duplicates are a real problem. But how to merge them? This is often where people get stuck.

Thats one of the reasons we created Kyloe DataTools – a combination of our expertise with an easy to use interface, resulting in a powerful data management product for Bullhorn.

Using Kyloe DataTools Duplikit functionality, you can quickly perform merges in Bullhorn, without compromising your data.


See Kyloe DataTools in action

Book a free demo and learn how you can take control of your Bullhorn data.
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